Balboa is a bar-café in Puglia whose visual identity draws directly from the architecture of the space.
Its most distinctive feature is a large arched glass opening that runs through the venue.
It became the starting point for the entire graphic system. The arch is echoed throughout the custom logotype, icons, signage and branded applications, creating a strong connection between the physical space and the identity. A warm colour palette and natural textures reflect the Mediterranean character of Puglia, resulting in a simple, distinctive brand that feels deeply rooted in its location.
Its most distinctive feature is a large arched glass opening that runs through the venue.
It became the starting point for the entire graphic system. The arch is echoed throughout the custom logotype, icons, signage and branded applications, creating a strong connection between the physical space and the identity. A warm colour palette and natural textures reflect the Mediterranean character of Puglia, resulting in a simple, distinctive brand that feels deeply rooted in its location.
