The creation of a line of notebooks named Guru, crafted from high-quality recycled paper and filled with mantras, calendars, and goal-setting tools. The visual identity of Guru reflects the brand's commitment to sustainability and personal growth. The colour palette is earthy, the typography is delicate and confident, with a modern and clean look. The use of spiritual symbols help to create a sense of calm and tranquility. Guru can position itself as a premium brand of notebooks that are not only good for the environment but also for personal growth and mindfulness.
